PORTFOLIO

For this project, we were given a brand manifesto and tasked with developing a visual identity. I worked with Maison Kitsuné, a brand founded in Paris that blends French elegance with Japanese avant-garde influences. Known for selling luxury goods and setting trends among younger audiences, the brand's name—“Kitsuné,” meaning “fox” in Japanese—inspired the direction of my logo design. Drawing from the simplicity often seen in high-end fashion branding, I created a clean, minimalist logo that aligns with the aesthetic standards of the industry while paying homage to the brand’s name and cultural fusion.