For this multipage layout, we had to choose three brands. I decided to choose Dunkin' Donuts, Coca-cola and Lego to showcase some of their campaigns.
Dunkin' Donuts advertisements consistently highlight the brand’s signature colors, which play a key role in attracting and engaging their audience. For my multipage layout, I intentionally incorporated these bold, recognizable colors to maintain brand consistency and capture viewers’ attention.
Coca-Cola is a globally recognized brand, so I aimed to create a design that felt familiar yet visually engaging. To bring a fresh twist, I took a retro-inspired approach to the layout, evoking a sense of nostalgia while staying true to the brand’s identity. I chose a color palette of rich reds and browns to align with Coca-Cola’s heritage and to create a bold, eye-catching look.
The LEGO brand is known for its playful and vibrant identity, which I aimed to reflect in my design. On the second page, I incorporated LEGO pieces to construct the text itself, adding a creative and engaging visual element. The use of a wide range of bright colors reinforces the brand’s core values of imagination, diversity, and fun.
